Privacy Policy for SwipeRunner

Last Updated: August 16, 2025

1. Overview

This Privacy Policy explains how SwipeRunner ("SwipeRunner", "we", "our", "us") collects, uses, discloses, safeguards and retains information when you use the SwipeRunner mobile game (the "App"). It also describes your choices and rights. Using the App signifies your agreement with this Policy.

2. Data Controller

The data controller responsible for your information is:
Developer: Erwin Tan (erwintan151@gmail.com).

3. Categories of Data We Collect

3.1 Information You Provide

Player Alias: Optional custom username shown publicly on leaderboards (stored locally on device).
User Communications: Any information you send to our support email (metadata, contents of the message).

3.2 Automatically Collected (App Operation / Analytics)

Gameplay Metrics: Session start/end timestamps, scores, lane unlock events, power‑up usage counts, failure types (e.g., collision), progression milestones.
Device & Technical: Device model, OS version, app version, language, approximate location (derived from IP), performance metrics (frame pacing, crash traces).
Diagnostic Logs: Error logs, crash stack traces (anonymized where possible) used to detect technical issues.

3.3 Advertising & Third‑Party SDK Data

Ad Identifiers: Mobile advertising ID (IDFA / AAID) if not restricted by system privacy settings.
Ad Interaction Data: Impression counts, click events, frequency capping data, coarse timestamp, mediation waterfall results (where applicable).
Network & Delivery: IP address (for approximate region, fraud detection), user agent, connection type.

4. Legal Bases for Processing (EEA / UK)

Performance of Contract: To provide core gameplay and local score storage.
Legitimate Interests: Security, fraud prevention, service improvement, non‑personalized analytics, basic (non‑personalized) advertising.
Consent: Where required for personalized advertising or optional analytics features (only processed after explicit consent where jurisdiction mandates).
Legal Obligation: Responding to lawful requests or enforcing our rights.

5. How We Use Data

Operate, maintain and improve gameplay systems and local leaderboards.
Balance and refine progression, difficulty curves and reward pacing.
Detect, investigate and prevent cheating, fraud, abuse or misuse.
Serve advertising (personalized or contextual depending on your settings).
Generate aggregated, de‑identified analytics (e.g., retention, feature usage).
Provide customer support and respond to inquiries.
Comply with applicable laws and enforce Terms.

6. Google AdMob Advertising

The App integrates Google AdMob for monetization:

Ad Types: Banner and interstitial (and optionally rewarded if later added).
Personalization: Depending on region and consent status, ads may be personalized using behavioral signals. If consent is withheld (or child / restricted processing applies), only non‑personalized ads are requested.
Data Collected by AdMob: Advertising ID, IP (for coarse location and fraud detection), device info, app package name, interaction events, diagnostic data.
Ad Choices: You may reset or limit your device advertising identifier or disable ad personalization in system settings (see Opt‑Out section below).
Policies: Refer to Google’s Privacy Policy and AdMob documentation for full details of their practices.

7. Cookies / Tracking Technologies

The mobile App itself does not set traditional browser cookies. Third‑party SDKs (e.g., AdMob) may employ local storage mechanisms or device identifiers for ad delivery, frequency capping, fraud detection and measurement. On the marketing website, standard browser storage (cookies, localStorage) may be used for essential functionality and aggregated analytics. You can manage browser cookies via your browser settings.

8. Data Sharing & Disclosure

Service Providers: Analytics and crash diagnostics providers – bound by contractual confidentiality and data protection obligations.
Advertising Partners: Google AdMob strictly for ad delivery and measurement.
Legal / Compliance: Law enforcement or regulators if we are legally compelled or to protect rights, safety and integrity.
Business Transfers: In a merger, acquisition or asset sale your information may transfer subject to continued protection.
Aggregated / De‑Identified: We may publish high‑level statistics (e.g., total play sessions) that cannot reasonably identify individuals.

9. Data Retention

Gameplay & Scores: Stored locally on your device. No personal scores are transmitted to external servers.
Crash / Diagnostic Logs: Generally 90–180 days unless needed longer for unresolved issues.
Ad Interaction Data: Retained per AdMob policies (we do not directly store raw ad event data).
Support Emails: Retained up to 24 months for reference and dispute resolution.
We periodically anonymize or aggregate data no longer required in identifiable form.

10. Data Security

Transport Security: Encryption in transit (HTTPS) for network calls to supported services.
Access Controls: Role‑based restricted access to operational consoles.
Least Privilege: Minimal scope API keys and security rules for Firebase data.
Monitoring: Error and performance monitoring to detect anomalies.

No method of transmission or storage is 100% secure; we continually improve safeguards.

11. International Transfers

Data may be processed on servers located in jurisdictions different from your own (including the United States). Where required, appropriate safeguards (such as Standard Contractual Clauses adopted by the European Commission) are implemented for cross‑border transfers.

12. Children’s Privacy

The App is not directed to children under 13 (or the minimum age required by local law). We do not knowingly collect personal information from children. If you believe a child provided data, contact us to delete it.

13. Your Rights (EEA / UK / Similar Regions)

Access: Obtain confirmation and a copy of personal data.
Rectification: Correct inaccurate or incomplete data.
Erasure: Request deletion (subject to legal obligations / overriding legitimate interests).
Restriction: Limit certain processing while a challenge is resolved.
Portability: Receive data in a structured, commonly used format.
Objection: Object to processing based on legitimate interests or direct marketing.
Withdraw Consent: Where processing relies on consent (e.g., personalized ads), you may withdraw without affecting prior lawful processing.
Complaint: Lodge a complaint with a supervisory authority.

14. California (CCPA / CPRA) Rights

Right to Know: Categories and specific pieces of personal information collected.
Right to Delete: Request deletion of personal information (subject to exceptions).
Right to Correct: Fix inaccuracies.
Right to Opt‑Out of Sale/Sharing: We do not sell personal information as defined by CCPA/CPRA nor share for cross‑context behavioral advertising beyond AdMob’s role as a service provider.
Right to Non‑Discrimination: No discrimination for exercising rights.

15. Exercising Your Rights

Submit requests or questions via email: erwintan151@gmail.com. Provide enough detail to verify your identity and help us locate any relevant data. We may ask for limited additional verification data solely to confirm identity. Authorized agents must present written permission.

16. Opt‑Out of Personalized Advertising

Android: Settings > Google > Ads > Opt out of Ads Personalization.
iOS: Settings > Privacy & Security > Tracking / Apple Advertising (limit tracking or disable personalized ads).
Reset Ad ID: Both platforms allow resetting advertising identifiers.
In‑App Choices: If a consent dialog is presented, decline personalized ads to receive contextual ads only.

17. Third‑Party Links

The App or website may link to external sites (e.g., support pages). We are not responsible for their privacy practices; review their policies separately.

18. Changes to This Policy

We may update this Policy. The "Last Updated" date reflects the latest revision. Material changes may be highlighted in‑app or on the website. Continued use after changes constitutes acceptance.

19. Contact

Questions, rights requests or security concerns: erwintan151@gmail.com

20. Definitions

Personal Data / Personal Information: Information that identifies or can reasonably identify an individual.
Processing: Any operation performed on personal data (collection, storage, use, disclosure, deletion).
SDK: Software development kit embedded in the App that may collect certain technical data.

Fast Lane‑Switching Arcade Action

Game Screens

Game Features

Simple Controls

Impactful Power‑Ups

Progressive Lanes

Bonus Rounds

Audio + Haptics

Leaderboards